Claim against trade mark

The claimant might believe that the use of the trade mark by the defendant is causing confusion among consumers, resulting in a loss of sales for the claimant. The claimant might believe that the use of the trade mark by the defendant is diluting the strength of the trade mark, making it less distinctive and valuable. The claimant might believe that the use of the trade mark by the defendant is unfairly taking advantage of the goodwill and reputation associated with the trade mark.