Confidential information must be kept secret

1.1.The Advisor shall keep secret and shall not at any time either during this agreement, or after its termination, for whatever reason, use communicate or reveal to any person for their or their own or another's benefit, any secret or confidential or commercially sensitive information either in whole or in part concerning the business, finances or organisation of the Company or any other Group Companys, its or their suppliers or customers which shall have come to the Advisor's knowledge during the course of this agreement. The Advisor shall also use their reasonable endeavours to prevent the publication or disclosure of any such information.